Martin Chambers Founder of Case Study Crew and Paul Williams VP of Telecom IP and a Case Study Crew customer talk video case studies. Key takeaways. Martin Chambers Talk to a case study expert today.
Want to be seen as the expert in your field?
You know what people are really drawn to? Experts. Experts are trusted, visible and in demand. And here’s the truth. A case study isn’t just marketing – it’s positioning you as the go-to person in your field. It shows the world what you’re great at, how you think and the kind of impact you make. […]
Does talking to new prospects always feel like same s*#%, different day?
It feels like an uphill struggle, right? You talk to your prospects and they should get what you do but somehow, they’re not feeling it – and all you get it a brick wall. “Send me an email” or “I’ll get back to you” (which means it’s dead end). Which is what happened yesterday. And […]
A behind-the-scenes look at a recent shoot
Having three people to help with a case study really works well and often, that means three interviews. Asked by software company TeamPoint to tell the customer success story of Churchill Integrated Services, we decided at the last minute to interview everyone tiogether. This presented some tricky technical issues, mainly around the audio, but the […]
Success is harder to come by if you’re not doing this
Case studies break down the barrier of buyer resistance and for Paul Williams, a Case Study Crew customer, they have been invaluable in proving to his prospects that the ‘big names’ in the market aren’t the only show in town. In fact, the business wouldn’t be where it is today without case studies. “So as […]
Churchill Integrated Services
For Churchill Integrated Services, from the people they employ to the relationships they build with their customers, contractors and suppliers, they always aim to be the best at what they do.
Do you feel like you’re always playing catch up with your competitors?
A case study shows what you do well. It’s not about going head-to-head with the competition. It’s simply saying ‘we’re pretty good at this as well’ and give you a starting point to open discussions with your potential customers.
Win new customers by being more relatable
A video case study gives the inside track on how you work and deal with your customers. People can see the real you which and then you become more persuasive to your audience and prospects. Martin Chambers, Video Strategist, Case Study Crew
Trouble getting your foot in the door?
Dealing with objections when you first contact a prospect can be a real challenge. A video case study can be a great way to open the door. One of your existing customers explaining what worked for them has far more credibility than any claim you make yourself. George Harvey-Robson of Telecom IP explains how a […]
Give your team a confidence boost
Case studies show what you have achieved. Great for sharing with customers but also for internal recognition about the good work you’ve done. Taking time to reflect on your success as a company provides the all important energy, motivation and confidence to seek out more opportunities. Case Study Crew client, Paul Williams of Telecom IP […]
Don’t send the questions before doing the interview
Video Strategist Martin Chambers prefers not to send the questions over before the interview, why? Because he wants people to be and seem candid on the camera. Rehearsed answers will not feel authentic and are much less convincing. So should you go into an interview unprepared? No, but the skill of the interviewer isn’t preparing […]
Build credibility and break new markets
Credibility is at the heart of the sales process, potential customers have to believe you can deliver what you promise. For new entrants, demonstrating credibility is one of the biggest hurdles to getting new customers on board and growing your business. Case studies show what you have achieved for other customers. They are also a […]
Saving the Rugby Lions from financial ruin
The Rugby Lions are one of the oldest rugby clubs in the world, but its history meant little as it came perilously close to going out of business. Its saviour came in the unlikely form of Telecom Infrastructure Partners which helped put the club on a sounder financial footing. Case Study Crew created a video […]
The Art of Video Case Studies
Video case studies tell the emotional story behind business decisions. But including the right information with the correct emotional tone depends on the skill of video production team.
Tired of Fighting for Credibility?
Video case studies establish trust and authority. They provide proof that you can meet you customers expectations.
Three reasons why trust is at the heart of a video case study?
The main pain point that people have when they come to me is “People don’t trust that we can deliver on what we say we can deliver”.
Case Studies – The No. 1 Tactic to Increase Sales
In a recent survey, marketers ranked customer stories the number one most effective marketing tactic to increase sales.
Fed up of buyers who are hesitant?
We all work so hard in sales, don’t we to get people to that decision stage of the funnel.