It feels like an uphill struggle, right? You talk to your prospects and they should get what you do but somehow, they’re not feeling it – and all you get it a brick wall. “Send me an email” or “I’ll get back to you” (which means it’s dead end). Which is what happened yesterday. And […]
Having three people to help with a case study really works well and often, that means three interviews. Asked by software company TeamPoint to tell the customer success story of Churchill Integrated Services, we decided at the last minute to interview everyone tiogether. This presented some tricky technical issues, mainly around the audio, but the […]
Case studies break down the barrier of buyer resistance and for Paul Williams, a Case Study Crew customer, they have been invaluable in proving to his prospects that the ‘big names’ in the market aren’t the only show in town. In fact, the business wouldn’t be where it is today without case studies. “So as […]
For Churchill Integrated Services, from the people they employ to the relationships they build with their customers, contractors and suppliers, they always aim to be the best at what they do.
A case study shows what you do well. It’s not about going head-to-head with the competition. It’s simply saying ‘we’re pretty good at this as well’ and give you a starting point to open discussions with your potential customers.
A video case study gives the inside track on how you work and deal with your customers. People can see the real you which and then you become more persuasive to your audience and prospects. Martin Chambers, Video Strategist, Case Study Crew
Dealing with objections when you first contact a prospect can be a real challenge. A video case study can be a great way to open the door. One of your existing customers explaining what worked for them has far more credibility than any claim you make yourself. George Harvey-Robson of Telecom IP explains how a […]
Case studies show what you have achieved. Great for sharing with customers but also for internal recognition about the good work you’ve done. Taking time to reflect on your success as a company provides the all important energy, motivation and confidence to seek out more opportunities. Case Study Crew client, Paul Williams of Telecom IP […]
Video Strategist Martin Chambers prefers not to send the questions over before the interview, why? Because he wants people to be and seem candid on the camera. Rehearsed answers will not feel authentic and are much less convincing. So should you go into an interview unprepared? No, but the skill of the interviewer isn’t preparing […]
Credibility is at the heart of the sales process, potential customers have to believe you can deliver what you promise. For new entrants, demonstrating credibility is one of the biggest hurdles to getting new customers on board and growing your business. Case studies show what you have achieved for other customers. They are also a […]
