Anyone can claim to be an expert at high-end manufacturing, so how can you demonstrate expertise to potential customers at the start of the buying journey? Grainger and Worrall make engine castings for Formula 1, where each car is made of thousands of components, and every one of them needs to be made to the […]
Video case studies tell the emotional story behind business decisions. But including the right information with the correct emotional tone depends on the skill of video production team.
Video case studies establish trust and authority. They provide proof that you can meet you customers expectations.
The main pain point that people have when they come to me is “People don’t trust that we can deliver on what we say we can deliver”.
In a recent survey, marketers ranked customer stories the number one most effective marketing tactic to increase sales.
We all work so hard in sales, don’t we to get people to that decision stage of the funnel.
