Three reasons why trust is at the heart of a video case study?
- The most common pain point people come to me with is that ‘People don’t trust that we can deliver on what we claim.’
- Without having a business relationship it is hard to build trust, you need to increase credibility but without serious commitment (yet) from the buyer or seller.
- Video case studies help build this trust. Having a verifiable third-party talk through what has worked for them generates huge amounts of credibility and I think this is probably the number one reason why people would make a video case study.
