Case Study Crew Blog
Our thoughts and ideas about turning customer successs stories
into your number one marketing asset
Want to be seen as the expert in your field?
You know what people are really drawn to? Experts. Experts are trusted, visible and in demand. And here’s the truth.…
Does talking to new prospects always feel like same s*#%, different day?
It feels like an uphill struggle, right? You talk to your prospects and they should get what you do but…
A behind-the-scenes look at a recent shoot
Having three people to help with a case study really works well and often, that means three interviews. Asked by…
Success is harder to come by if you’re not doing this
Case studies break down the barrier of buyer resistance and for Paul Williams, a Case Study Crew customer, they have…
Churchill Integrated Services
For Churchill Integrated Services, from the people they employ to the relationships they build with their customers, contractors and suppliers,…
Do you feel like you’re always playing catch up with your competitors?
A case study shows what you do well. It’s not about going head-to-head with the competition. It’s simply saying ‘we’re…
Win new customers by being more relatable
A video case study gives the inside track on how you work and deal with your customers. People can see…
Trouble getting your foot in the door?
Dealing with objections when you first contact a prospect can be a real challenge. A video case study can be…
Give your team a confidence boost
Case studies show what you have achieved. Great for sharing with customers but also for internal recognition about the good…
Don’t send the questions before doing the interview
Video Strategist Martin Chambers prefers not to send the questions over before the interview, why? Because he wants people to…
Build credibility and break new markets
Credibility is at the heart of the sales process, potential customers have to believe you can deliver what you promise.…
Saving the Rugby Lions from financial ruin
The Rugby Lions are one of the oldest rugby clubs in the world, but its history meant little as it…
Inside the machine – the cutting-edge technology driving F1
Anyone can claim to be an expert at high-end manufacturing, so how can you demonstrate expertise to potential customers at…
The Art of Video Case Studies
Video case studies tell the emotional story behind business decisions. But including the right information with the correct emotional tone…
Tired of Fighting for Credibility?
Video case studies establish trust and authority. They provide proof that you can meet you customers expectations.
Three reasons why trust is at the heart of a video case study?
The main pain point that people have when they come to me is “People don't trust that we can deliver…
Case Studies – The No. 1 Tactic to Increase Sales
In a recent survey, marketers ranked customer stories the number one most effective marketing tactic to increase sales.
Fed up of buyers who are hesitant?
We all work so hard in sales, don't we to get people to that decision stage of the funnel.