The reason for video case studies is simple – building instant credibility in what we say we can do. Showing a customers positive journey creates instant trust, which any other form of marketing would probably struggle to make.
The main pain point that people have when they come to me is “People don’t trust that we can deliver on what we say we can deliver”.
In a recent survey, marketers ranked customer stories the number one most effective marketing tactic to increase sales.
We all work so hard in sales, don’t we to get people to that decision stage of the funnel.
